- Meet Revista -

Revista’s management team ensures you have data and resources that matter to healthcare real estate business.

Leadership Team


Elisa Freeman | Principal

Elisa is an experienced executive with more than 14 years of relationships with executive-level capital providers, operators and service providers to the healthcare industry. She also has more than 18 years of experience directing, marketing and growing professional conferences and high-end special events in a variety of industries. Formerly the President of Elisa Freeman & Associates, as well as Vice President of Events & Corporate Relations for the National Investment Center for the Seniors Housing & Care Industry (NIC), she brings proven experience in corporate relations and business development; management of corporate image and identity; strategic industry positioning and messaging; creative external marketing communications; and executive-level networking and special events to Revista. She is passionate about consistently delivering more than what is promised to her sponsors, partners and customers. Elisa has a Bachelor of Science degree from the University of Maryland, College Park.


Mike Hargrave | Principal

Mike has a distinguished career that covers seniors housing, healthcare and real estate finance. Prior to joining Revista, he was a vice president and chief market & data strategist for the National Investment Center for the Seniors Housing & Care Industry (NIC). While at NIC, Mike oversaw the development, growth and operations of the NIC MAP Data & Analysis Service. Under his leadership, NIC MAP grew to become the seniors housing industry’s leading data provider tracking revenue, occupancy, supply and construction data covering almost 13,000 properties and 100 metro markets. Mike is also an accomplished public speaker and subject matter expert. He has presented at many industry and real estate conferences and has been quoted in many trade journals as well as business press. Mike holds a Masters in Business Administration with a specialization in finance from Loyola College in Maryland, and an undergraduate degree from the University of Maryland, College Park.


Jim Leavy | Chief Technology Officer

Jim has 20+ years experience in technology and management, with a focus on application development and data management. His experience includes more than 13 years experience in healthcare. Prior to joining Revista, he was a technology consultant at Aerotek, Information Technology Director for the National Investment Center for the Seniors Housing & Care Industry (NIC) and Application Development Manager for Johns Hopkins Healthcare. In addition, he was also a project leader at the National Institutes of Health. During his time at NIC, Jim led the team that built and replaced the technology behind the NIC MAP product line. His work resulted in a 200% increase in market coverage and a 150% increase in usage and revenue. Jim holds a BS degree in engineering from the University of Maryland, College Park.


Hilda Flower Martin | Principal

Hilda has been a sales executive for more than 10 years, during which time she successfully increased the sales and profile of several real estate related companies. She was most recently the lead business developer for the NIC MAP Data and Analysis Service at the National Investment Center for the Seniors Housing & Care Industry (NIC) - the premier provider of supply and performance data as well as industry trends and analytics for the nation’s top 100 metro markets. During her tenure at NIC, she generated more than $2 million in new, recurring revenue and increased the subscriber base by over 50%. Prior to her tenure at NIC, Hilda was a business development professional for Carteret Mortgage where she was recognized as the top producer in her group. She began her career at the Knox Financial Group in Baltimore. Hilda has served as an industry expert and speaker at numerous industry events and has executive level training from the Erickson School of Aging Studies at UMBC.